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Consumer Products, Retail & E-Commerce

Consumer Products, Retail & E-Commerce

Thrive in the Age of Disruption

Industries/Consumer Products, Retail & E-Commerce

Consumer Products, Retail & E-Commerce are witnessing a period of unprecedented transformation. The rise of e-commerce, coupled with shifting consumer preferences, heightened competition and growing economic uncertainties necessitates a strategic shift for businesses to remain relevant.

Global outlook

The global consumer products landscape is undergoing a seismic shift. The size of e-commerce is ballooning and is expected to reach a projected market volume of US$6,478 billion by 2029[1]. With the number of users expected to amount to 3.6bn users by 2029, we have barely scratched the surface of the potential of the e-commerce market. Today's customer demands a trifecta of personalization, convenience, and ethical sourcing.

Saudi outlook

The consumer products, retail, and e-commerce sector in KSA is a vibrant and rapidly growing market brimming with potential. Fuelled by a young, tech-savvy population with a growing disposable income, KSA boasts the largest population in the GCC and boasts an internet penetration rate exceeding 90%. This translates to a massive customer base eager to embrace e-commerce, with a staggering 80% of active internet users already shopping online – a figure on par with China. This digital adoption is reflected in the KSA e-commerce market, projected to reach a staggering 21 billion USD by 2025[2], representing a significant chunk (around 8%) of the entire retail market. Saudi Central Bank’s (SAMA) initiatives, to facilitate digital payments facilitate the growth of e-commerce in the Kingdom. The government's ambitious Vision 2030 further bolsters this growth, actively promoting e-commerce and fostering a culture of innovation.

How We Can Help?

At Synergy, we offer a range of services to empower businesses to navigate the evolving landscape and achieve sustainable growth.

  • Consumer-Analytics & Data Science

    In a data-driven world, understanding your customer base is crucial for success. Our team utilizes advanced analytics to segment your audience based on demographics, purchasing behaviour, and preferences.

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  • Consumer-Customer Insights

    Understanding your customers is no longer a luxury, but a necessity. We map the customer journey across all touchpoints to identify areas for improvement and enhance customer experience.

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  • Consumer-Cost Optimization

    A healthy profit margin is vital for success in today’s competitive market. That is why we go beyond just sales growth and delve into cost optimization.

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  • Consumer-Digital Transformation

    Today’s digital-first landscape warrants a robust online presence, and our comprehensive digital strategy can help elevate your brand and foster meaningful customer connections.

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  • Consumer-Expansion & Go-To-Market Strategy

    Navigating new markets requires a strategic approach. Our team of experts kick starts with in-depth market research, analysing consumer trends, competitor landscape, and regulatory environment.

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  • Consumer-Pricing & Revenue Management

    Maximizing revenue requires a strategic approach to pricing. We go beyond basic pricing models to help you implement dynamic pricing strategies that adjust based on real-time market conditions, competitor pricing, and even weather patterns (relevant for temperature-sensitive products).

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  • Consumer-Retail Operations

    Even with the e-commerce boom, physical stores remain a crucial customer touchpoint.

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  • consumer-E-commerce & Omni-Channel Strategy

    We understand the importance of a seamless omnichannel experience. We will develop a strategy that integrates your physical stores, online platforms, and mobile apps, creating a unified shopping journey for your customers.

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  • Consumer-Supply Chain Optimization

    A seamless customer experience hinges on a robust back-end operation

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Experience the Synergy difference:
strategic growth, tailored solutions

©2025 Synergy
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